You love working with your clients and retaining them is one of your key goals. Sometimes, though, clients decide to go with your competitor’s offering and you’re left grasping at straws trying to understand why. There may be a clue hidden away in your data, but the bits and pieces to formulate answers are scattered across your systems and you can’t get a clear overview. By connecting your ERP to your CRM you can, for instance, easily put purchase history alongside the numbers of client interactions and start looking for correlations. You might discover that as contact decreases, so do the orders, giving you a clear insight into how to keep clients happy.